Yieldstreet, Equity Trust link up to increase access to alternatives

Clients with IRAs at Equity Trust can now invest directly in alternative investments on Yieldstreet through a new platform called WealthBridge.

Private market investing platform Yieldstreet announced a strategic partnership Tuesday with self-directed IRA custodian Equity Trust in a bid to simplify adding alternative investments to individual retirement accounts.

Yieldstreet said Equity Trust’s clients can invest directly in its private market alternatives starting Tuesday through a new platform called WealthBridge. Yieldstreet currently offers a range of alternative asset classes including real estate, private credit and legal finance.

“WealthBridge makes adding alternative investments to your IRA as easy as adding stocks and bonds,” Yieldstreet CEO Milind Mehere said in a statement.

Mehere added that IRAs can allow alternative investments to “grow long term, delivering potential outsize returns with tax advantages.”

In addition to its alternative offerings, Equity Trust investors will also have access to Yieldstreet’s sponsor-managed fund strategies.

Equity Trust Co. has evolved from a predecessor brokerage firm founded in 1974 into a directed custodian with more than $39 billion in assets as of the end of January.

“We believe this increased access to alternative options through Yieldstreet — coupled with the ease of investing with WealthBridge — will be a game-changer for our clients,” Equity Trust CEO George Sullivan said in a statement.

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